Retailers have been reaching out to customers with compelling offers, contests and a humane touch to provide value to the discerning patron and keep sales ticking
Titan which sells Tanishq brand gold and diamond jewellery, operates over 350 retail stores across the counter. Apart from that, the company also sells huge quantity of its products online.
Tanishq is expecting 20 per cent growth and eyeing about Rs 20,000 crore turnover in the current fiscal
Changing customer attitudes have driven the market into uncertain times and for Titan's band of jewellery labels, this has meant drawing separator lines more sharply within the portfolio
Tanishq's latest campaign is all about spotting the real diamond, separating the shine from the gloss that tends to bedazzle unsuspecting buyers
Jewellery brand plans to add 25-30 stores every year
Customer might be able to 'add to cart' a few shortlisted designs online and book an appointment at the nearby store