All that glitters is on video: Tanishq finds a way for gold customers

Titan which sells Tanishq brand gold and diamond jewellery, operates over 350 retail stores across the counter. Apart from that, the company also sells huge quantity of its products online.

Jewellery brand Tanishq plans to promote video-based selling of ornaments to avoid crowds at stores when the lockdown to contain the coronavirus ends, said Ajoy Chawla, Chief Executive Officer of Titan’s jewellery business which owns the brand.

Speaking at a video-conference organised by the Gems and Jewellery Export Promotion Council (GJEPC), here on Monday, Chawla said, “We will accommodate only a few customers on walk in basis. Arrange chairs in our stores in a way that customers’ service is not impacted. At the same time, we will prioritise appointment based selling or ornaments.”

Titan which sells Tanishq brand gold and