Zee Entertainment shares were in demand after the company announced a strategic partnership with Bullet, a content and technology start-up co-founded by Azim Lalani and Saurabh Kushwah.
The company is aiming to avoid investing in high-cost films while focusing on frugality and quality content
Zee is projecting Zee5 as the largest digital OTT platform and banking on its content catalogue across 12 languages and multiple genres as its biggest differentiator