Balaji's ALT to launch with eight new shows

Slated for Apr 15, with largest library on OTT platforms so far of original content, mostly fiction

They’re late to the party but Balalji Telefilms’ over-the-top (OTT) media platform, ALT Digital, has big plans for an April 15 launch.

In the second ('beta') phase of software testing on Android and iOS, it will be up against national and international OTT (audio, video and other media transmitted via the internet without a multiple-system operator controlling or distributing the content) platforms such as Hotstar, VOOT, Sony LIV, Netflix and Amazon Prime Video.

Balaji had announced it plans to launch an OTT service almost two years earlier. The launch has been delayed for around nine months.

Explains chief executive officer Nachiket Pantvaidya, “There