Bharti Airtel and Star India’s over-the-top video-streaming platform, Hotstar, have entered a strategic partnership to bring digital content from the latter’s portfolio to the former’s customers. This will expand Airtel TV app’s range of offerings and expand the footprint of Hotstar’s content. Now, Airtel TV consumers will get access to more than 350 live TV channels and close to 10,000 popular movies and shows from India and abroad.
Hotstar’s library has 100,000 hours of content, in nine languages, including sports, movies, and TV shows.All content on Airtel TV app is free for prepaid and postpaid customers on a promotional basis till June 2018. After that, some content will be available to Airtel customers for free through the Airtel TV app. This will include shows from 22 channels and over 3,000 movies and shows. Sameer Batra, CEO, Wynk, said, “We are delighted to have Hotstar on board as a long-term partner. Airtel TV’s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them.” Ajit Mohan, CEO, Hotstar, added, “There are natural synergies and we are very excited about this partnership.”