Micromax Yu Yureka Black hits the sweet spot, ticks almost all right boxes

Priced Rs 8,999, the smartphone competes with Xiaomi Redmi 4, Nubia N1 lite and Xiaomi Redmi Note 4

Home-grown smartphone manufacturer Micromax on Thursday launched the Yu Yureka Black, a smartphone coming from the company after a rather silent gap of four months. This dual-SIM budget phone will be available exclusively on Flipkart from midnight on June 6 for Rs 8,999.

Micromax, a market leader in India until it lost a chunk of its market share to new Chinese players like Xiaomi, Oppo, Vivo, Nubia, Huawei, etc, is pinning its hopes on the Yu Yureka Black smartphone to regain its past glory.

But how far will the new smartphone go in reviving Micromax’s fortune? Business Standard took the new Yureka