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After yoga, Centre plans to tap khadi to boost India's growing soft-power

MSME ministry may encourage, incentivise Indian diaspora abroad to open and run khadi outlets, shops

Sanjeeb Mukherjee  |  New Delhi 

Khadi Clothes
Generic image for khadi clothes

After yoga, the government at the Centre is now increasingly looking to promote as an international brand with a special focus on

According to a strategy approved by the Centre, the Ministry of Micro, Small and Medium Enterprises (MSME) might even encourage and incentivise abroad to open and run outlets and shops.

In the first phase, the Ministry plans to exhibit brand in all the embassies and consulate offices either within their premises or outside. The exhibitions would not only showcase Indian products and items but will also give a detailed description on their production and value for the villages. 

In the second phase, the ministry plans to target through regular interventions and exhibitions and participating in their social functions to publicise about  

In the third and final stage, the ministry plans to enter into collaborations with the Department of Commerce to boost exports of and will also encourage people settled abroad to open shops and outlets. 
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The proposal was recently approved by the MSME Minister

“Till now [a] lot of efforts have been made to take abroad as a brand from India, but none could succeed. However, this time a full-fledged action plan has been devised with fixed timelines to ensure that becomes India’s next big after yoga,” Shailesh Vats, spokesperson of the Ministry of MSME told Business Standard.

After yoga, Centre plans to tap khadi to boost India's growing soft-power


The Centre has targeted to increase production of to Rs 2,000 crore in terms of market value in 2017-18, which would help in generating additional employment of 1.95 million persons primarily in rural India.

In 2014-15, the production of stood at RS 879.98 crore in terms of market value, which increased to Rs 1,065.6 crore in 2015-16. The production further rose by over 31 per cent amounting to Rs 1,395.94 crore in 2016-17. 

Sale of stood at Rs 1,170.38 crore in 2014-15, which increased to Rs 1,510 crore in 2015-16. In 2016-17, sales witnessed a growth of 32.83 per cent amounting to Rs 2,005.75 crore, Minister of State for MSME told Parliament recently. 

The Centre has also granted a financial assistance of Rs 25 lakh per unit in urban areas and Rs 20 lakh in rural areas for renovation and modernisation of sales outlets under and Village Industries Corporation (KVIC).

It has also entered into agreements with the (NIFT), and to boost quality and sales of the products.

First Published: Fri, July 28 2017. 00:55 IST
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