Tourism Australia hopes to receive around 10,000 visitors from India for the next year’s Commonwealth Games in Gold Coast, as it looks to co-promote sports and lesser known destinations in the Indian market.
Around 260,000 Indians visited Australia
last year and arrivals grew 11 per cent. Over 40 per cent of Indians travel
to meet friends and relatives and destinations are limited to Melbourne and Sydney. Tourism Australia
is taking steps to attract more high spending leisure and business visitors from India
to the country. Arrivals from India
are growing in double digits for last four years.
“We are hoping for around 10,000 visitors from India
at the Commonwealth Games.
That is our aspiration,” said John O’Sullivan, managing director of Tourism Australia.
will be held next April. This would be second big sporting event attracting Indians after the cricket World Cup in 2015, which attracted over 15,000 Indians.
is the government agency responsible for attracting international visitors to the country, both for leisure and business events.
O'Sullivan said more than 27 per cent of Indians visit Australia
for holidays. “We have seen an increase in leisure travellers over the past few years.” Other growth drivers are meeting and incentive tours.
Also Tourism Australia
is focused on promoting new destinations in the country and hopes that the Commonwealth Games
will lead to more Indians visiting the Great Barrier Reef and tropical Queensland. “More than 57,000 Indian travellers visited Queensland in the year ended March 2017 and we know many more will come to our state next year for the Commonwealth Games,” said Leanne Coddington, CEO, Tourism
& Events, Queensland.
body is also pushing for more direct flights between India
and Australia, as it expects India
to be among top source market by 2025. Currently there are seven weekly Air India
flights from Delhi to Sydney and Melbourne. In contrast there are flights from 17 cities in China to seven destinations in Australia.
“We are talking to all carriers for direct service between India
During our last visit we met officials of Air India
and Jet Airways. We would like to see Air India
increase flights to Australia
and also from more places like Mumbai,” O'Sullivan added.