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Venture firms investing heavily in China's health food start-ups

Local Chinese food brands are gaining popularity as they focus not only on health benefits but quality of production

Reuters  |  Hong Kong 

Chinese venture capital and private equity funds are pouring hundreds of millions of dollars into local start-ups serving up snack food products of the healthier kind, and threatening the market share of larger Chinese and global food companies. Backed by savvy marketing and online promotions targeting the increasingly health-conscious among China's burgeoning middle class, brands such as nuts seller Three Squirrels and Le Pur, a maker of Greek yoghurt, are nibbling away at the sales of the big corporations in the country's more than $500 billion food and beverage ...

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First Published: Fri, November 10 2017. 16:31 IST