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Walmart drops 'Stores' from name to shed brick and mortar image

The name change highlights the company's online, pickup and delivery and mobile shopping capabilities

Reuters 

Wal-Mart previously aimed to keep online and in-store prices equal for many of its most popular products, unless competition drove them lower

Stores Inc will be known as Inc, effective Feb. 1, the world's largest retailer said on Wednesday, as part of its efforts to rebrand itself as more than a brick and mortar store.

The name change highlights the company's online, pickup and delivery and mobile shopping capabilities.

"Our customers know us as and today they shop with us not only in our stores but online and with our app as well," Chief Executive said.

The company, which has more than 11,600 stores around the world, will continue to trade on the under the symbol 'WMT'.

First Published: Wed, December 06 2017. 21:56 IST
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