Your money: Check costs, model before investing through direct MF platforms

Moneyfront.in is a robo advisory platform that offers live feeds

With the Securities and Exchange Board of India pushing for direct plans in mutual funds, more online players are beginning to enter the segment. In the past couple of months, two new online players — Moneyfront.in and Clearfunds.com — have entered this space which already has three-four players. 

So, what’s on offer? A lot of data like net asset value, returns of schemes and others. What sets them apart is the advice they provide, based on algorithms culled from  data provided by investors themselves. But it comes for a fee. 

Moneyfront.in, which was launched earlier this month, is a