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    November 27, 2016, Sunday

    Campaign logic: Allaying scapegoat fears

    In its new ad campaign, used car marketplace Droom tells the buyer that she would pay the right price by using its app

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    October 31, 2016, Monday

    Ads on the watch list

    Ads that play on emotions and tell stories from a child's perspective are a hit on digital media. According to the India YouTube ...

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    October 24, 2016, Monday

    Abbott: Real-life stories put the spotlight on health

    A new 360-degree campaign by drug maker Abbott features television and radio ads urging people to live each day fully

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    October 20, 2016, Thursday

    TVS hits the road for loyalty

    The two-wheeler maker has won customer patronage with relentless focus on after-sales service

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    October 17, 2016, Monday

    Statspeak: Shopping guide

    More than half of global respondents in a Nielsen survey say they use their mobiles when shopping to compare prices (53 per cent) ...

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    October 10, 2016, Monday

    Campaign Logic: Breaking down mental barriers

    eBay's new TVC is an invitation to shoppers to buy whatever they want online without fear of being judged

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    October 03, 2016, Monday

    Statspeak: Wary of ads

    Millennials trust what people say about brands on social media more than official sources, causing brands to consider more ...

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    September 26, 2016, Monday

    Sports viewership rising in India, biz of leagues requires high investment

    Indian sports viewership (TV) numbers grew 30 per cent over the two-year period between 2014 and 2015, according to a report ...

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    September 19, 2016, Monday

    Boxful of opportunities

    Snapdeal's new campaign moves the category narrative to the user and her desire to upgrade

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    September 15, 2016, Thursday

    Indian ad spends growth to beat global averages

    In keeping with the slew of reports for 2016, the Carat Ad Spend Report points to India as one of the fastest growing advertising ...

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    September 12, 2016, Monday

    Oxigen draws up a match plan

    The company is going digital first with its campaign for the upcoming New Zealand-India test series

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    September 07, 2016, Wednesday

    The Strategist Quiz (#477)

    This former British test pilot entered aeronautical design and engineering in the 1940s and designed a landing gear allowing ...

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    September 05, 2016, Monday

    Campaign Logic: That's what friends are for

    KFC's new campaign is a celebration of individual differences that build ties

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    August 29, 2016, Monday

    Brands swing to the national tune

    A more aggressive brand of nationalism is playing out in a bunch of new advertisements. Do brands gain from the strong desi

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    August 25, 2016, Thursday

    Rio wins the battle for all screens

    For a week, the Olympics dominated TV, Twitter and Facebook with viewers watching and then talking it up on social media

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    August 22, 2016, Monday

    Meru Cabs: Riding on transparency

    In a new campaign, Meru Cabs says transparent pricing is its biggest advantage and picks on taxi aggregators for indulging in ...

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    August 15, 2016, Monday

    The innovation factory

    Godrej & Boyce is an illustrative example of how, by pursuing innovation relentlessly, corporations and brands can continue ...

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    August 14, 2016, Sunday

    Brands that grew with India and on Indians

    Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades

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    August 14, 2016, Sunday

    Arrow fixes its eye on the target

    The American apparel brand is banking on its newly launched smart shirt to gain deeper inroads into the Rs 3,45,000 crore Indian ...

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    August 10, 2016, Wednesday

    Exit Balki, enter next

    The young guys in the ad-world today, who will shape the next decade or two of advertising in India, are more informed and aware ...

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