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    May 26, 2016, Thursday

    Forever 21 looks to script a new story

    The Birlas hope to get a grip on the slippery fast fashion market while the global label hopes to get third-time lucky with its ...

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    May 24, 2016, Tuesday

    Star India sharpens its rural focus

    With the rising influence of rural viewership numbers, Star is extending its Utsav brand to serve up the latest Bollywood fare ...

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    May 23, 2016, Monday

    Balancing on a tightrope

    Recent experiences of Ford, Nestle and Telenor show that when faced with quality concerns or regulatory raps, refocusing on the ...

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    May 23, 2016, Monday

    Human factor in social selling

    An uninformed sales pitch gives the impression that you're only interested in making a sale

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    May 19, 2016, Thursday

    Viacom 18 raises its pitch online

    With an aggressive 360-degree campaign for its video-on-demand service the network has clearly signalled where its priorities lie

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    May 17, 2016, Tuesday

    Stories pave the way forward for Saavn

    The digital music company rethinks its content strategy; wants to build a unique brand identity and be heard above the growing ...

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    May 12, 2016, Thursday

    Facelift for Navratna

    Eager to ride the consumer wave in favour of ayurvedic products, Emami is revamping the Navratna portfolio valued at over Rs 700 ...

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    May 10, 2016, Tuesday

    Freecharge tries the trusted route

    Snapdeal pushes up ad spends on its wallet and targets non-metros; hopes to snap up a larger share of the digital payments market

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    May 09, 2016, Monday

    Statspeak: The changing face of cab hailing in India

    Cab rides are routine for some, and luxury for others. They entail conversation between consumers and service providers. Global ...

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    May 08, 2016, Sunday

    Marketing to young audiences

    To build a brand for the youth, content creators and marketers must first learn to listen

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    May 03, 2016, Tuesday

    Jet raises the pitch on service

    With a Rs 20-cr campaign the airline hopes to lure fliers with in-flight and airport services, not just bargain fares

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    May 02, 2016, Monday

    Riding the m-commerce crest

    With smart data-led mobile marketing, companies can reach out to the right target consumer with relevant offers

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    April 28, 2016, Thursday

    Disney India dons the greasepaint again

    Bigger marketing budgets, higher ticket prices and targeted advertising mark Season II of Beauty and the Beast. But will the ...

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    April 25, 2016, Monday

    PepperFry looks for a crowd-beating formula

    The company refuses to play the discount game, even as it faces new competitors with deep pockets

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    April 21, 2016, Thursday

    Running on star power

    Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led ...

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    April 18, 2016, Monday

    Canon, Nikon change the lens

    Companies position cameras as an aspirational purchase while making it easy to click and share

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    April 18, 2016, Monday

    Diving deep into data

    Industries and retailers are increasingly using big data analytics to understand consumer behaviour

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    April 17, 2016, Sunday

    Brands learn to play the game

    For a few years now, sports (not just cricket) has turned into a magnet for brands. Companies across the spectrum are investing ...

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    April 13, 2016, Wednesday

    Start-ups milk the IPL cash cow again

    Housing, Freecharge and Makemytrip play the field, but they are outliers as many e-commerce companies cut back on ad spends this ...

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    April 11, 2016, Monday

    Sebi looks to preach what it practices

    The regulator is marketing itself as protector and guide of small investors; wants to stimulate risk appetite and deepen the ...

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