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Management » Features » Marketing

Pulling the plug on car brands

18 Jun 2013

The tough times have made car manufacturers think hard about which brands to keep and which to discontinue

Licence to grow

17 Jun 2013

Brand licensing in India takes off as marketers begin to invest in developing indigenous properties

Is it possible to restore balance?

17 Jun 2013

The debate surrounding the right retainership model for the advertising business refuses to die

"Gaining consumer trust is no child's play"

17 Jun 2013

A brief history of the schoolThe idea of opening a play school was first conceived by my parents Bimla Arora (founder & director) and DK ...

Reach and service to help Xerox re-invent India biz

16 Jun 2013

Once known for its photocopier machines, the company is only too aware of the need to transform itself and fast. India poses an additional ...

Regional FMCG brands create flux

16 Jun 2013

Consumption in India is expected to rise from $900 billion to about $3,600 billion in the coming decade, presenting an unparalleled opportunity ...

HUL's legacy brands foster more trust

13 Jun 2013

Relatively new brands of HUL, such as Closeup, play second fiddle to other legacy brands such as Colgate from Colgate-Palmolive and Vicco

The gloves come off in the Saffola-Fortune bout

12 Jun 2013

Adani Wilmar has gone on an offensive tackling the competition

Woodland ventures into adventure gear

11 Jun 2013

Still going strong in rugged footwear, the brand will extend its product line to tap more of its urban audience

CEAT's tyres get monsoon-ready

11 Jun 2013

The 'Monsoon Smart' campaign asks riders to stop blaming roads and focus on tyres with good grip from its stable

How far is too far?

10 Jun 2013

While unbundling prices remember that the final choice has to rest with the consumer

"Franchising is ideal for our business"

10 Jun 2013

A brief history of the enterprise

Hokey Pokey's mix and match

06 Jun 2013

The ice cream brand is taking its customised creations to other distribution channels for scale

Canon has wi-fi designs on its cheapest model

06 Jun 2013

Wi-fi access, ubiquitous in laptops and handheld devices, have been enabling amateur photographers to share their photographs instantly on ...

Tough going for Volkswagen and General Motors

05 Jun 2013

Despite heavy marketing, the later entrants still find it difficult to unseat existing leaders

Adding innovation to Eye Plus

03 Jun 2013

Titan's eyewear brand is trying to replicate its modus operandi of introducing new product features in an unorganised sector

Great value stay

03 Jun 2013

No-frills hotels are poised to drive growth in the hotel industry in India. Here are some lessons on how to stay lean

Overcoming the digital divide

03 Jun 2013

Online businesses must build efficient distribution systems to cater to rising consumption in tier II cities

Bournvita outruns Complan

02 Jun 2013

With subtle advertising, the former has started a trend of thematic ads in health food drinks, sidelining ads on functional benefits

Formule1 and Tune Hotels step up supply

02 Jun 2013

Both business and wedding travel are fuelling demand

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