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    September 25, 2016, Sunday

    Network riders

    Star, Sony and Zee are expanding their rural footprint by easing access to a vast library of Hindi movies on newly launched ...

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    September 21, 2016, Wednesday

    HDFC, Airtel, SBI most valued brands

    Local brand valuations grew faster than global brands; overall top 50 brand value dipped 2% in 2016: BrandZ Top 50 report

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    September 19, 2016, Monday

    Rebooting Reebok

    The footwear brand is working hard to regain lost glory in the Indian market and build itself up as a premier fitness label

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    September 18, 2016, Sunday

    Disconnected brands

    Even as the Indian smartphone market is witness to an unprecedented brand rush, veterans LG and Sony are struggling to crack the ...

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    September 14, 2016, Wednesday

    Xiaomi riding on price

    The third largest smartphone brand is passing on its cost advantage to buyers

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    September 12, 2016, Monday

    Riding on blue ocean strategy

    A distinctive positioning and a strong distribution strategy has helped Honda dominate the market for 7 months in a row

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    September 08, 2016, Thursday

    Airlines spar over on-time performance

    SpiceJet, Vistara make diffferent claims about punctuality, battle it out on social media

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    September 06, 2016, Tuesday

    Enter the digital warriors

    Mystery launches, online fan clubs and other innovative marketing measures are yielding remarkable results for Chinese smartphone ...

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    September 05, 2016, Monday

    Winning with digital wallets

    Why e-commerce players are falling over each other to add that digital wallet

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    September 05, 2016, Monday

    India security market to grow at 10.6 per cent in 2016

    Security spending will continue to grow in 2017 when revenue is projected to reach $1.24 billion

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    September 04, 2016, Sunday

    Bridgestone, Apollo roll their wheels beneath the auto boom

    The market gets set for a brand war as new labels hit the road and companies look to expand their share of the organised market

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    August 30, 2016, Tuesday

    Hyundai looks for an image upgrade

    The company woos digital influencers in a bid to boost its premium sedan Elantra's fortunes

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    August 29, 2016, Monday

    Subtle growth in PC offers positive outlook to market in Q2 2016

    According to International Data Corporation (IDC), the overall personal computer (PC) shipment for Q2 2016 stood at 2.14 million ...

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    August 28, 2016, Sunday

    Faircent breaks into a new market, builds a brand

    Riding purely on word-of-mouth publicity, one of India's first community lending platforms makes it to Interbrand's global list ...

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    August 23, 2016, Tuesday

    Himalaya rides the wellness wave

    The pharma and personal care company extends its brand to nutraceuticals and foods, banks on its herbal legacy to corner a niche ...

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    August 21, 2016, Sunday

    Brands on the milk trail

    Vio, Cream Bell, Cavin's, Milky Moo, Keventers, Topp Up and now Sona are ratcheting up the choices for flavoured milk for Indian ...

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    August 17, 2016, Wednesday

    Titan talks up its French connection

    By raising the pitch for its perfume label, Skinn, the company looks to expand its portfolio and reach within the urban ...

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    August 15, 2016, Monday

    Understanding the rural digital buyer

    India's Internet economy could triple in size by 2020 and a big part of that growth will come from rural markets

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    August 09, 2016, Tuesday

    Airbnb romances the Indian traveller

    The company brings its global campaign to India, looks for trust and a way to grow its business in the country

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    August 08, 2016, Monday

    Ticking the cross-channel box

    Brands born online are taking an omni-channel route to give profitability their best shot

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