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Management » Features » Marketing

Tang gets ready to dissolve in the crowd

23 May 2013

The powdered beverage brand tries out on-the-spot sampling in modern trade

Patented drugs find it tough to get branded

21 May 2013

While heritage medicine brands continue to top best-selling lists, newer discoveries for complex ailments face the heat with high pricing

Marketing via YouTube

20 May 2013

Much like Facebook where brands host their own pages to serve as a community platform for users to congregate and interact with the brand, ...

Branding beyond the Taj

19 May 2013

How the Tata hotel chain is tackling the transition challenges of multiple brands

Sports wear brands work up the fitness track

16 May 2013

Puma, Reebok, Adidas and Nike are launching high-performance sports shoes

Rasna takes on Tropicana

13 May 2013

With Ju-C, the beverage maker launches a price war in the fruit juice space

Catch them where you can

13 May 2013

Consumers don't shop in a silo. As a marketer you have to offer them an immersive experience, regardless of the channel where they found you

The new store

13 May 2013

As marketers move towards channel-agnostic retail, brick and mortar stores are evolving into experience zones

Etihad's premium play

12 May 2013

The airline's pricing strategy and capacity show it is targeting leisure travellers and corporate clients, rather than blue-collar workers ...

IPL: Enter the fan

08 May 2013

Franchisees are encouraging a loyal fan-base as the initial euphoria wanes

LG's premium dilemma

06 May 2013

The Korean electronics giant has struggled in the high-value durables segments but is looking to bounce back amidst strong competition

The time is ripe for a 'createchie'

06 May 2013

For all the talk about the power of digital media, traditional advertising firms don't always harness the new media's strength

"We made people proactive in solving the pothole menace"

06 May 2013

Why it is my best campaign

Branding the fear of death

29 Apr 2013

Balancing public service with branding has often gotten tricky for Birla Sun Life Insurance

EcoSport targets the white space in SUVs

25 Apr 2013

Ford's compact SUV will challenge not only the entry-level utility vehicles but also the premium hatches and compact sedans

India to be LG's third largest market in 3 yrs

23 Apr 2013

Korean major expects sales to go up to Rs 25,000 cr, showcases tech prowess

Connect differently

22 Apr 2013

Social media listening in and customer analytics lead to proper allocation of marketing and sales resources

Pepsi has IPL, but Coke isn't far behind

21 Apr 2013

Coca-Cola says it has a few aces up its sleeve even as its rival milks its association with the Indian Premier League to the hilt

Danone stirs up yoghurt market

18 Apr 2013

The French dairy major is trying hard to catch up with the three leaders in the space

New TRP system to start early next year

18 Apr 2013

38 global agencies in race to draw blueprint for BARC's TV audience measurement system

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