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Management & Marketing   Strategy 
 
Wipro: Strengthening Yardley 17-NOV-09
With the acquisition of the Asia, Asia-Pacific and North Africa businesses of Yardley from the UK-based Lornamead Group, Wipro Consumer Care and Lighting (WCCL), Wipro’s FMCG arm, is ready to fast-track its business which contributes around 8 per cent to the overall revenue.
 
Finding blue oceans 17-NOV-09
Indian companies must create uncontested market spaces in different sectors.
 
Belmonte targets the mid-premium market 16-NOV-09
Consumers tune in to Shah Rukh’s welcome note in a brand new campaign.
 
Inside Bharti Walmart 10-NOV-09
The Bharti Group, promoted by the Mittal family, had searched high and low for a foreign partner when it wanted to start its cash & carry (organised or modern wholesale) business.
 
Maruti Suzuki: SX4 redux 03-NOV-09
Within the first three months of its launch in 2007, the Maruti Suzuki SX4 had overtaken the then Honda City to become the market leader in its segment.
 
Miele: Doing a BMW in appliances 03-NOV-09
Last week, German domestic appliances maker Miele entered the Indian market with a range of 65 high-end products targeted at the premium segment.
 
Out of the box 03-NOV-09
Videocon thinks integrating set-top boxes with consumer appliances will prove disruptive in the crowded DTH market.
 
Mankind vs Goliaths 03-NOV-09
Little-known Mankind Pharma has earned a name for itself with cheap drugs.
 
Tata Tea quits beverage retailing, to focus on branded products 30-OCT-09
Tata Tea, the second largest branded tea maker in the world, will exit the beverage retailing business, including Chai Unchai, as part of the group’s strategy to focus on its branded products.
 
Tata Motors: With Manza to steer 27-OCT-09
Tata Motors has had a tough year so far in the A3 segment of the car market.
 
BSA Motors: From bicycles to scooters 20-OCT-09
Tube Investments, which manufactures Hercules and BSA bicycles, has diversified into electric scooters in the hope that it will be able to replicate its success with bicycles.
 
Freshness redefined 19-OCT-09
Limca plays on emotional rejuvenation.
 
Aditya Birla Groupl: Cementing business 13-OCT-09
The Aditya Birla Group has initiated a restructuring exercise for its cement business; it plans to demerge the cement business of Grasim and merge it in two phases with the Rs 6,383-crore UltraTech.
 
Reality check 13-OCT-09
Channel V has revamped its content with more reality shows.
 
Scooter Diaries 06-OCT-09
Mahindra & Mahindra wants to do a Scorpio in scooters.
 
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