Page 2 - Advertising

Real-money gaming ban could send ad sector into brief cold spell

Sports sponsorships may face hiccups

Higher input costs likely to hit near-term margins of United Spirits

United Spirits' revenue grew in the June quarter, driven by volume growth, but margins were hit by higher advertising and promotional costs. Brokerages see price correction as a potential opportunity.

Industry to follow ethical practices in advertising food products: Govt

The Centre on Wednesday asked industries to follow ethical practices in labelling and advertisements of food products to ensure public health and protect consumer interest. The concern was raised at a National Stakeholder Consultation on the subject, 'Comprehensive Analysis of Regulatory Framework on Food Labelling, Advertisement and Claims,' the Health Ministry said in a statement. The consultation was organised by the Food Safety and Standards Authority of India (FSSAI), under the Ministry of Health and Family Welfare. At the event, MHFW Secretary Punya Salila Srivastava stressed the importance of ethical and truthful practices in labelling and advertising in the food sector. According to the statement, she said, "Things are changing rapidly today. We are now exposed to the entire world, which means we must adopt many positive changes and best practices, while also scrutinizing food products more closely." Nidhi Khare, Secretary, Department of Consumer Affairs, asked the industr

Best of BS Opinion: India must not bend the knee before Trump's tariffs

Today's articles look at India's options while dealing with the vagaries of Donald Trump's tariff impositions, a look at a potential new VP for India, and the desire for older, great brand campaigns

Meta ramps up AI spending as strong ad revenue supports bold strategy

Investors cheered the plan, sending shares up as much as 12 per cent to $779.34 after markets opened in New York on Thursday

Meta to halt political advertising on its platforms in EU from October

The European Union legislation, called the Transparency and Targeting of Political Advertising regulation and which will apply from October 10

InMobi expects Glance biz to catch up with advertising revenue in 2 years

To be sure, Glance already operates a lock-screen content and a product discovery platform. Besides this, the consumer business also includes Roposo, Nostra, and 1Weather with 350 mn active users

Dentsu India admits to being CCI whistleblower in ad cartel investigation

Dentsu India confirms it approached CCI under the leniency programme, triggering cartel investigation into media buying agencies and ad rate collusion

Near-term advertising revenue and margin pressure for Sun TV Network

Weak advertising income and rising expenses drag Sun TV's Q4 results; while headwinds persist, gains could come from a pickup in ad revenue and strong dividend policy

WPP CEO Mark Read steps down after 7 years amid falling share value

It is in a four-way battle for a large part of Mars' non-creative business. WPP's EssenceMediacom has held the media planning and buying accounts since 2018

The downside of putdown: How Indian laws view disparagement in advertising

Comparative advertising is allowed within certain leg­al and ethical boundaries. However, when those comparisons become misleading, malicious, or defamatory, the law steps in

Dish TV Q4 net loss at Rs 402.19 cr, revenue down 15.5% to Rs 343.66 cr

Direct-to-home firm Dish TV India Ltd on Wednesday reported a consolidated net loss of Rs 402.19 crore for the March quarter due to impairment on intangible assets. The company had reported a net loss of Rs 1,989.69 crore in the January-March quarter a year ago, according to a regulatory filing from Dish TV. Dish TV has impairment charge for the quarter and year ended 31 March 2025 of Intangible Assets Under Development, Capital and other advances amounting to Rs 335.38 crore, the company informed. It has a loss of Rs 66.81 crore before exceptional items and tax for the March quarter. Its revenue from the operation was down 15.55 per cent to Rs 343.66 crore in the March quarter. It was at Rs 406.95 crore in the corresponding quarter. Dish TV's total expenses in the March quarter declined 2.16 per cent to Rs 417.16 crore. In the March quarter Dish TV's subscription revenues was at Rs 295.9 crore, down 16.82 per cent. Advertising revenue was down 40 per cent to Rs 4.1 crore in th

Leo India all set to outpace industry growth this year: CEO Amitesh Rao

CEO Amitesh Rao says Leo India will outpace industry growth in revenue and creativity; eyes more global mandates and deeper client partnerships

CCI found global ad agencies colluded on fees, internal document shows

The regulator had received specific inputs, which ultimately triggered the March raids at ad agency offices in Mumbai and Delhi

YouTube to Netflix, streaming giants are turning to AI for smarter adverts

Netflix's AI ad strategy aims to blend brands into the binge-watching experience. This followed YouTube's plan to use AI for contextual adverts placement

DTC depots to become commercial hubs, eye Rs 2,600 crore in revenue

These multi-level depots and projects will generate revenue through parking, advertising, installation of mobile towers and office space rentals to enhance infrastructure and DTC's financial health

US seeks Google ad-tech breakup after judge finds illegal monopoly

The judge set a September trial date on Friday, after hearing from Google and the DOJ on potential remedies for the company's dominance in ad tools used by online publishers

Shein, Temu ramp up digital advertising in UK, France as US tariffs hit

Shein boosted spending 35 per cent in France and the UK, while PDD Group's Temu increased by 40 per cent and 20 per cent month-over-month

Advertising important for the world economy, says WPP CEO Mark Read

"Globally, advertising is a trillion dollar industry and advertising has long been part of successive technology revolutions," he said in a keynote session at WAVES

Ad firms brace for pullback in client marketing spend amid tariff woes

The car industry, one of the sectors most vulnerable to a trade war, is likely to lead the way in curtailing ad spend