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The Centre on Friday launched the good governance week, an administrative outreach aimed at strengthening citizen-centric governance with a strong focus on grassroots delivery. Launching the initiative, Secretary in the Department of Administrative Reforms and Public Grievances (DARPG), Rachna Shah, released guidelines for the nationwide 'Prashasan Gaon Ki Ore' campaign. Shah said good governance week, observed annually around the birth anniversary of former prime minister late Atal Bihari Vajpayee on December 25, has over the years evolved from a commemorative observance into a focused and action-oriented governance initiative. She emphasised that good governance is reflected not merely in policies and institutional frameworks but in how effectively public services reach citizens and how responsively grievances are addressed. The Prashasan Gaon Ki Ore' initiative continues to form the core of the good governance week campaign, placing district administrations at the forefront of .