Automakers focus on low-cost battery powered SUVs in budding EV market

Homegrown manufacturers Tata Motors Ltd. and Mahindra & Mahindra Ltd. are now jostling with Chinese giants BYD Co. and SAIC Motor Corp

Kia, EV, Electric Vehicle
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A Kia EV9 electric vehicle displayed at the India Auto Expo 2023

Ragini Saxena and Siddharth Philip | Bloomberg
In India, where an increasing number of consumers aspire to own bigger cars to cope with the country’s notoriously potholed roads and bad traffic, automakers are betting on low-cost battery-powered SUVs to capture the budding electric vehicle market.

At the nation’s major auto show in New Delhi earlier this month, there was a new breed of EVs taking center stage, with predominately foreign companies looking to muscle in on the nascent electric scene. In a marked shift in rhetoric, local auto bosses were also excitedly talking up the sector’s prospects.

Homegrown manufacturers Tata Motors Ltd. and Mahindra &

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First Published: Jan 23 2023 | 3:19 PM IST

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