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Factory reset: Bumps galore, but auto hubs breathe easy on sales spike

The first of a four-part series looks at signs of comeback after months of lockdown-linked pain in the automobile cluster

workers, jobs, skills, auto component, labour, employers, manufacturing, economy, demographic, workforce
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Workers at Delta Control Systems assemble components at the Ambattur facility. Demand is exceeding capacity, but the company is unable to ramp up production due to higher raw material cost and labour shortage

T E Narasimhan Chennai
The traffic tells a story. During the lockdown, it took 45 minutes to zip through the deserted 35-km stretch from Chennai to reach the automobile heart of Sriperumbudur-Oragadam, where the big names of the car industry — Hyundai Motor India, Renault-Nissan India, Daimler India Commercial Vehicles, Apollo Tyres, and Royal Enfield — are based.

Today, it takes two hours, sometimes more. The automobile nucleus is humming again. The industry’s order books are full. But the fortunes of large manufacturers and their small and medium component suppliers vary.

At his small plant, where he makes power metallurgy furnaces for automobile components