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Honda Cars India plays a competitive pricing game with the new City

Honda aims to fill the wide gap in entry-level sedans that include Ciaz and Hyundai Verna as well as upper-level versions such as the likes of Honda Civic, Skoda Octavia and Toyota Corolla Altis.

honda city, Honda Cars India President & CEO Gaku Nakanishi
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Honda Cars India President & CEO Gaku Nakanishi (left) at the launch of the 5th generation of the City. The sedan’s prices range from Rs 10.89 lakh to Rs 13.14 lakh for the petrol version and Rs 12.39 lakh to Rs 14.64 lakh for the diesel one

Shally Seth MohilePavan Lall Mumbai
By keeping the price of its latest City almost on a par with the older generation car, Honda Cars India (HCIL) is playing a competitive pricing game for a market that is super-sensitive to hikes in the current economic scenario.

On Wednesday, HCIL launched the fifth generation model of the City. The flagship sedan’s prices range from Rs 10.89 lakh to Rs 13.14 lakh for the petrol version and Rs 12.39 lakh to Rs 14.64 lakh for the diesel one. The new City’s automatic petrol version is only around Rs 40,000 more than the older version.

With it, Honda aims to fill

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First Published: Jul 15 2020 | 11:05 PM IST

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