Hyundai, Royal Enfield improved the most in dealer satisfaction study: FADA

Royal Enfield in the two-wheeler market as well as Hyundai and Mahindra and Mahindra (M&M) in the mass four-wheeler market showed the most improvement in the dealer satisfaction study conducted this year, said Federation of Automobile Dealers Associations (FADA) on Friday.

More than 2,000 dealers participated in the study -- which was conducted by PremonAsia and FADA -- and gave points to auto companies on factors such as after-sales service, business viability and policy, sales and order planning, training, product, and marketing.

The overall dealer satisfaction index improved from 657 points last year to 719 points this year, the study noted.

Among two-wheeler companies, Royal Enfield had scored 540 points only in the last year's study. This jumped to 691 points in this year's dealer satisfaction study. 

Hyundai and Mahindra and Mahindra had scored 711 points and 687 points in the last year's study. This year, these two companies scored 830 points and 785 points, respectively.

With 871 points, Kia Motors retained its top spot in the mass four-wheeler market. Last year, it was number one with 879 points.

The survey stated that after-sales service, business viability and policy, and sales and delivery remain the three most important factors for dealers while dealing with auto companies.