Luxury cars: India's wealthy splurging on personalising wheels of fortune

The minimum waiting period for owning a prized set of wheels has stretched to 18 months, and buyers are loosening their purse strings further to get these rides customised to reflect their personality

“You don’t just buy a Rolls-Royce, you commission it.” This tagline on the British marque’s website aptly sums up the level of indulgence when one refers to bespoke cars.
 

While the Goodwood-based manufacturer has traditionally been known for its custom-made services, other super-luxury auto brands (priced upwards of Rs 2 crore), too, are in the game now in a big way.
 

Fuelling the trend for personalised uber-luxury cars are a few factors: A prolonged waiting period for these models due to the Covid-19-induced supply chain disruptions; the YOLO — you only live once — effect; and the fact that many