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Mahindra yet to make SsangYong click 10 years after acquiring Korean firm

A decade after Mahindra & Mahindra acquired the South Korean motor company, the automaker is struggling and its Indian parent's three-year plan to pull it out of crisis looks challenging

Shally Seth Mohile 

The past decade has been a roller-coaster ride for auto companies across the world, including India. Top decision makers at these firms have confronted disruptions and rapid changes in buying behaviour with regular frequency.

Nobody can vouch for this better than Pawan Goenka, managing director at Mahindra and Mahindra. When Goenka signed on the dotted lines in 2010 to acquire the troubled, bankruptcy-protected SsangYong Motor Company, little did he realise that like the previous two owners — Daewoo Motor and SAIC — Mahindra too would have its share of struggles in running the ...

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First Published: Tue, March 03 2020. 21:43 IST