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TVS Motor Company (TVS), owner of The Norton Motorcycle Co has appointed Robert Hentschel as the Chief Executive Officer (CEO) and Vittorio Urciuoli as Chief Technical Officer (CTO) of the Solihull, UK-based motorcycle brand, the company said in a statement on Thursday. TVS Motor acquired Norton in April 2020.
The announcement forms the next phase of the historic marque’s transformation, as it builds on its newly re-established foundations and prepares for the revitalisation of the brand for the future, it added. Over the past 12 months, TVS has ensured that transformation of Norton gets delivered with significant improvements to the
