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Why mass passenger car makers are going slow on electric vehicles

In the absence of a specific policy push and incentives, launching models at a price point that is within the bounds of an average car buyer is still some distance away

In a sharp contrast to the fanfare surrou­n­ding EVs, Maruti, which controls more than half of India’s passenger vehicle mark­et, is conspicuous by its absence.
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In a sharp contrast to the fanfare surrou­n­ding EVs, Maruti, which controls more than half of India’s passenger vehicle mark­et, is conspicuous by its absence.

Shally Seth Mohile Mumbai
Mass carmakers are likely to wait and watch rather than rush into driving pure electric cars. The reason: In the absence of a specific policy push and incentives, which has been the case of the two-wheeler segment, launching models at a price point that is within the bounds of an average car buyer is still some distance away.
 
Tata Motors is a notable exception. The Tata Group company has taken upon itself to “seed the market” by introducing two consecutive EV models. On Tuesday it laun­ched the e-Tigor. Priced at Rs 11.99 lakh and Rs 12.99 lakh, Tata Motors