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Can EV manufacturer Tesla win India? Most US carmakers have failed

Most American car-makers have failed in making their gambit one to watch

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What will it take for Tesla to plug and play in India? Sector pundits say it’s a mix of strategy, getting the price right, timing, the right talent, and above all, patience

Pavan Lall Mumbai
If prolonged slowdowns last year across most major Indian cities had one visible benefit with no debate, it would be this: Clear blue skies, less sound pollution and reduced emissions spewing into our precious ecosystem. In a manner of speaking, it showed us how India can look if cleaned up, which in the future may happen with the adaptation of electric vehicles.

That turns the spotlight on Tesla, the world’s best publicised electric vehicle maker, which has been increasing its attention as well as announcements on entering India in recent times. Yet, despite its prowess in new-age cars and the