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Prime Minister Narendra Modi began his speech at the inauguration of the National Museum of Indian Cinema in Mumbai in January 2019 by quoting the blockbuster Uri: The Surgical Strike. Addressing filmmakers, actors and producers, he said: “How’s the josh?” — a popular dialogue from the film. On cue, the audience replied: “High, sir!” The film depicted the Indian army’s “surgical strike” on terrorist camps in Pakistan-occupied Kashmir in 2016, in response to a terror attack on an army post in the town of Uri. The film was the biggest box office success of 2019.
The success of Uri and other
