Learning from start-up failure

In Sidharth Rao's How I Almost Blew It, besides the stories of the entrepreneurs, what keeps the reader engaged is the writer's observations on the start-up world

Coming from the co-founder of Webchutney, a leading digital agency, How I Almost Blew It is a collection of start-up stories that is  both authoritative and convincing. As the title suggests, Siddharth Rao’s first book is about how successful entrepreneurs have so often been near the end and how they have come out of it either through their decision-making or sheer luck. In all 17 stories, whether it’s Sanjeev Bikchandani or Ajit Balakrishnan, Deep Kalra or Deepinder Goyal, the fiascos have proved to be critical life lessons. 

Having started Webchutney (later acquired by Dentsu Aegis Network) at age 19 in 1999,