Meet Patricia Gucci, the woman whose name comes with baggage

Patricia Gucci stayed away from luxury for more than 20 years. But now she has a high-end luggage label

Imagine having one of the most famous last names in fashion. Then imagine not being able to use it when introducing your own business.

That has been the situation facing Patricia Gucci — granddaughter of Gucci’s founder, Guccio Gucci, and the daughter of Aldo Gucci, the mastermind behind the early global expansion of the Italian luxury house — and her new high-end luggage label, Aviteur. Not that she appears to care.

“I don’t feel sad about it at all,” said  Gucci, 56, in a five-star hotel lobby in Milan last week, just days before the glitzy launch party for Aviteur during Paris