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Michael Dell and the big turnaround

Dell Computers is one of the survivors that rode the original IBM-compatible PC wave and managed to successfully reinvent itself when that market became a low-margin commodity play

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BOOK REVIEW | Dell | IBM

Prosenjit Datta 



Michael Dell
Play Nice But Win: A CEO’s Journey From Founder to Leader; Author: Michael Dell; Publisher: Portfolio/Penguin; Pages: 315; Price: Rs 699

The technology world is brutal. Companies that have been enormously successful in riding one tech wave often find themselves ground to the dust when a new wave comes along. The history of the global information technology industry is littered with the graves of once great companies that failed to keep up with changing times.

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First Published: Tue, May 03 2022. 23:38 IST

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