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YouTube: From chaos to command

YouTube is now a mature product and a money machine but is no longer considered the hotbed of innovation

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YouTube: From chaos to command

Prosenjit Datta
Like, Comment, Subscribe:  Inside YouTube’s Chaotic Rise to World Domination
Author: Mark Bergen 
Publisher: Penguin Business
Pages: 403
Price: Rs 799

YouTube has become such a fixture in the lives of people with an internet connection that it is hard to remember the era when it was still struggling to find its feet — or was still a scrappy, independent video upload site that was not part of Google.

Yet in 2005, when three former Confinity employees decided to create it, the odds against its success were high. A website called was already around. Even as YouTube debuted, others — including the biggest guns in

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First Published: Feb 20 2023 | 10:36 PM IST

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