71% Amazon sellers expect recovery of business during festive season: Study

98% sellers say tech adoption has helped their business, according to a survey by Amazon to gauge expectations of SMBs selling on its India marketplace

About 98 per cent of the surveyed sellers say that technology adoption and e-commerce have positively impacted their business, according to a  study commissioned by Amazon to understand the expectations of small and medium businesses (SMBs) selling on the company’s India marketplace from the upcoming festive season. The study shows sellers expect increased sales and reaching new customers this festive season that will help revive their business.

“One of the most important metrics for festive season events is how we contribute to the success and growth of the lakhs of sellers on the marketplace,” said  Sumit Sahay, director, selling partner