71% drop in FMCG demand due to Covid-19, zero orders in 95% outlets: Study

The Bizom report has captured insights by analysing data from 30% of the retail space across 400 districts and 2,000 towns and cities; it covers a population of 800 million

As Covid-19 ravages health systems and economies around the world, the lockdown and its accompanying preventive measures in India have deeply impacted the FMCG (fast-moving consumer goods) industry. Indian retailers suffered a significant 71 per cent drop in demand, with no orders received by 95 per cent outlets in the first week of lockdown, according to a report by retail intelligence platform Bizom. It did a consumer spend analysis for the unorganised Indian retail sector.

The report has captured insights by analysing data from about 30 per cent of the retail space across 400 districts and 2,000 towns and cities of