85% Indians see environment focused firms as better employers: IBM Study

Companies could face the risk of losing top talent to more sustainability-conscious competitors

The Covid-19 pandemic has elevated consumers’ focus on sustainability and willingness to pay out of their own pockets – or even take a pay cut – for a sustainable future, according to a new IBM Institute for Business Value (IBV) survey of over 14,000 consumers in nine countries.

Nine in 10 consumers surveyed reported the Covid-19 pandemic affected their views on environmental sustainability. Covid-19 was the top factor cited in influencing their view – more than others presented such as widespread wildfires, bushfires, disasters due to weather events and news coverage on the topic.

The survey also revealed differences in