Abbott India gets aggressive on new product launches, plans 110 in 5 years

The pharma firm, which had launched 14 products last year, is using social media to get into sub-therapies

Cricketer Virendra Sehwag recently featured in a YouTube video on constipation created by Abbott India (AIL), the listed subsidiary of the US-based pharma giant. This received 1.5 million unique views. Also, the company’s campaign on Twitter was among top 5 trends with 35 million impressions. 

It is a campaign like this that AIL is using to get into sub-therapies as it plans to accelerate sales growth by launching 20-22 new products each year for the next five years. This is against 14 launched last year.

“We want to go beyond the pills to meet our strategic intent of being a