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Aditya Birla Group led incubator buys majority stake in 8 lifestyle brands

With these eight brands on board, TMRW has achieved a revenue run-rate of over Rs 700 crore and is on a path to cross an annual revenue rate of Rs 1,500 crore in the next 12 months

Topics
Aditya Birla Group | Apparel industry | Aditya Birla

Sharleen D'Souza  |  Mumbai 



Shopping app, E-commerce
The Aditya Birla Group led company is not only looking at established e-commerce players in the lifestyle space but is also looking at emerging brands which are small but are disrupting categories they are playing in and the categories themselves are

TMRW, an Group’s (ABG’s) ‘house of brands’ venture, has announced partnerships with eight technology-led digital-first lifestyle labels and has picked up majority stakes in these brands for a total of Rs 289 crore.

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First Published: Mon, November 28 2022. 19:53 IST

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