Adobe puts weight behind augmented reality to push mass proliferation

With advances in computing power and programming, AR is beginning to see adoption in streams like advertising, marketing, education, industrial training and so on

Software major Adobe, which shaped the design industry across the world, is conceiving another game changer that has the potential to shape the future of augmented reality.

At Adobe MAX, its annual flagship event in Los Angeles, the San Jose-headquartered company gave a preview of its newest augmented reality (AR) developer tool — Project Aero.

Augmented Reality or AR is a computer technology that lets developers superimpose virtual objects on live camera feed, giving the impression that the objects are actually in the surrounding. Even though the technology has been there for quite some time, it is yet to make