 "Sun TV profit up by 16% in Q4")
The pickup in spends led by fast-moving consumer goods companies, expectations of revival in regional advertising, near-term gains from the Indian Premier League and regional elections are positive for the Sun TV Network stock.
The near-term trigger would be a 10-15 per cent year-on-year (YoY) growth in advertising revenues for the sector in the March quarter (Q4), which should help the company. Sun TV had reported a 10 per cent decline in ad revenues in Q3 due to slower recovery in retail, lower number of movies, and muted market share in Tamil Nadu.
The gains in Q4, according to analysts at Nomura,
