Business Standard

After beating Apple in flagship segment, OnePlus flexes its premium muscle

In the narrow turf flagship phones, now OnePlus wants to usurp Apple's halo

OnePlus, smartphone

T E Narasimhan Chennai
In the cacophonous sales season that precedes the festival months in the country, OnePlus, the Chinese smartphone brand that is currently top of the charts in the premium category, and the all-American iPhone faced off in an interesting battle. Both played a wait-and-watch game over the launch of their new models, finally releasing them within a day of each other and OnePlus even held the global launch of its new flagship in New Delhi while Apple wrapped its pitch around its phones being made in India.

This is the not the first time the two have stepped on each other’s toes

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Oct 31 2019 | 11:27 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to