After gold and diamond, Titan forays into silver jewellery segment

Titan would source silver from global markets such as Bangkok, and would start manufacturing in India within the next 3-6 months through third-party vendors

After gold and diamond, Titan has now forayed into the silver jewellery segment.

The new line has been launched under the Mia collection, a flagship contemporary brand which is part of Titan’s jewellery division, Tanishq. The silver range has been launched at a price range of Rs 1,999 to Rs 5,999 and will include accessories such as earrings, pendants, bangles, finger rings and chains.

Traditionally, pure silver jewellery is largely restricted to anklets and toe rings and Tanishq is looking to bring the metal to the mainstream with this new range.

“The silver available in India is mostly impure and