Alia, Ranbir make hay while the brand shines. Will their magic last?

Curiosity about the relationship between the two actors has translated into advertiser interest. But will it last?

They look coyly at each other in a commercial for a pack of chips, currently on air. Actors Alia Bhatt and Ranbir Kapoor are the most stylish couple, according to a survey by Mumbai-based Indian Institute of Human Brands, promoted by ad man Sandeep Goyal and the latest entrants into the league of couple-brands. But the question is: Will their magic last?

The actors, the only unmarried ‘power couple’ presently around, have a few brands banking on their star appeal. This includes Lay’s from PepsiCo India and Flipkart Fashion, the latter they endorse individually as well. 

Flipkart has launched at least two