Amazon builds country of origin tech solution; asks sellers to fill details

Amazon India has made it compulsory for sellers on its e-commerce platform to reveal the ‘country of origin’ of new and existing product listings by the middle of August this year, according to sources. The sellers could now face hurdles in the process of listing the products if they don’t fill up the country of origin details. 

Earlier, sellers on platforms such as Amazon and Flipkart had to mention such details only for imported items and this was not mandatory for other products like domestic goods. However, according to industry sources, Amazon is now ready with a technology feature which would