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Amazon-Future Retail deal: How the tie-up benefits both the firms

Future Retail has entered into a long-term agreement with Amazon India, which will help expand the reach of the former's retail outlets

Future retail, Big Bazaar, customers
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FRL’s store productivity will improve with better utilisation of its assets

Ram Prasad Sahu Mumbai
The stock of Future Retail (FRL) has been trending up over the last couple of trading sessions, gaining 5 per cent after it announced a partnership with Amazon, which will expand the offline and online presence of both entities.

The company also announced that it will raise debt worth $500 million to fund the purchase of infrastructure assets from Future Enterprises (FEL). Both announcements have been perceived positively by the market.

FRL has entered into a long-term agreement with Amazon India, which will help expand the reach of the former’s retail outlets as well as give a platform for its consumer brands