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Amazon India launches Hindi website, shopping app in battle with Flipkart

Amazon also has plans to support more local Indian languages on its shopping app and mobile website

Reuters  |  New Delhi 

Amazon.com on Tuesday launched a Hindi version of its mobile website and app for Android smartphones in a bid to make deeper inroads into India's fast-growing e-commerce market, stepping up its battle with Walmart's Flipkart unit. None of India's other leading e-commerce portals - Flipkart, Snapdeal or Paytm Mall - currently have a local language version of their apps or websites, and the move to launch a Hindi app and website could give Amazon access to tens of millions of new customers in India's small towns and villages. "What we believe is, Amazon.in in ...

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First Published: Tue, September 04 2018. 14:46 IST
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