Amazon launches fulfilment centre programme for sellers in small town India

The Multi-Seller Flex programme would enable Amazon to offer customers a wider Prime selection and faster deliveries and create thousands of indirect jobs in tier 2 and below geographies.

Ahead of its flagship sale event Prime Day, Amazon India has launched ‘Multi-Seller Flex’ (MSF) to enable sellers from tier-2 and smaller towns to earn a Prime badge for their listings. Sellers using MSF will benefit from this launch with access to millions of Prime members.

Multi-Seller Flex sites are fulfilment centres operated by authorised third-party service providers (Local Entrepreneurs). As part of the programme, Amazon.in partners with local entrepreneurs to provide sellers with storage for their inventory and processing of customer orders while Amazon will provide shipping and logistics support for seller shipments.

Srikant Sreeram, director, Seller Flex at Amazon India,