Amazon launches live video and interactive shopping experience in India

Over 2 million customers have walked into their nearest Amazon Easy store and availed assisted shopping on Amazon.in

E-commerce firm Amazon said it has launched Amazon Live in India. It is a unique live shopping program where customers can directly interact with content creators who showcase products, answer customer questions in real-time, run polls, and offer limited-duration deals. With Amazon Live, Amazon India will run 15 live streams every day from 10 am to 1 am. Over 150  content creators are live streaming during the ongoing Amazon Great Indian Festival.  

“Through Amazon Live, Amazon India aims to connect the influencers with customers at scale, enabling them to make informed purchases,” said Kishore Thota, Director, Customer Experience & Marketing,