Amazon ramps up backend logistics as it prepares for festive sales

Banking on an extended seller base as well as a wider product range, the online portal is optimist about the festive sales

Ahead of the onset of festive season sales, Amazon India is ramping up its logistical capabilities to address an expected surge in online buying at a time when the slowdown has hit the economy. To this effect, the company has come up with two large customer fulfilment centres near Mumbai and Kolkata which can handle considerable inventory and increase the delivery speed as well.

As compared to last year, Amazon India has increased its fulfilment centres' total storage capacity by 1.5 times at 26 million cubic feet spread across more than such 50 fulfilment centres as well as increased the