Amazon eyes 100 million customers in India with short-video message

Amazon might have finally found a way to crack the vernacular puzzle and add the next 100 million customers in the country. Its plan of action is simple: Introduce new users to the platform in a language of their choice, precisely through short videos, rather than making them read a plethora of information in a foreign language. 

The e-commerce giant will help the next wave of customers with 60-90 second videos that will have all information about products. The videos will have chat assistance from Alexa, Amazon’s voice assistant, in vernacular languages. So, users will be able to shop without