Amazon takes on edtech cos Byju's, Unacademy with launch of Amazon Academy

Live lessons help students strengthen their JEE preparation. They can also track their progress over time, identify strong and weak areas, get insights on overall test-taking strategy

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Amazon Academy’s primary focus is on content quality, deep learning analytics and student experience

4 min read Last Updated : Jan 14 2021 | 01:17 AM IST

Amazon is launching Amazon Academy to cater to students preparing for the JEE (Joint Entrance Examination) for entrance to engineering colleges. The move would enable it to take on top edtech companies such as Byju’s, Unacademy, Vedantu and traditional education institutes and tap country’s $180-billion education sector which has gone online to adapt to the new reality.

The online preparation offering will equip students with in-depth knowledge and practice routines required for the JEE, through curated learning material, live lectures and comprehensive assessments in Math, Physics and Chemistry. The beta version of Amazon Academy will be available free of cost on the web and the Google Play store

“Amazon Academy aims to bring high quality, affordable education to all, starting