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Amul launches probiotic fruit yogurt

BS Reporter  |  Mumbai/ Ahmedabad 

After probiotic ice-cream, the Gujarat Co-operative Milk Marketing Federation (GCMMF) governed Amul has now launched an all natural probiotic vitamins fortified flavoured yogurt under the brand name 'Flaavyo'.

With the launch of Amul Flaavyo, the milk and milk products major is hoping to transform the consumption habits of Indian households to a tasty, healthy and nutritional option in form of a probiotic yogurt, which can be consumed either at the breakfast table or as health dessert or on the go.

Launching the product on Wednesday in Gujarat, RS Sodhi, managing director of said, "Amul's philosophy has always been to offer quality dairy products to consumer at affordable prices. We were the first to introduce probiotic ice cream in India followed by 'Prolife Probiotic Dahi' and 'Prolife Probiotic Lassee'. In India the probiotic as well as flavoured yoghurt market is in the nascent stage, though the demand of health and wellness products are increasing. We are introducing Flaavyo which comes with the goodness of milk and probiotics in a tasty format in Gujarat market, and in the next phase we plan to introduce the product in other metros".

The launch of yogurt makes the organisation the first player to introduce all natural probiotic vitamin fortified flavoured yoghurt in India.

Targeted at both health conscious consumers as well as kids, yogurt is available in 100g cup at introductory price of Rs 15.

The product is made from pure milk with the addition of all natural ingredients such as fruit pulp, natural flavour, live probiotic bacteria and essential vitamins. Initially, yogurt is being introduced in five flavours namely Mango, Strawberry, Pineapple, Vanilla and Misti Doi.

First Published: Thu, March 10 2011. 00:37 IST