An agency's history can be a powerful differentiator: DDB Worldwide CEO

Advertising is seeing disruption from new-age tech companies and consultancies and it is increasingly getting harder to achieve growth, but I still remain excited about the business, says Wendy Clark

For 48-year-old Wendy Clark, president and chief executive officer, DDB Worldwide, the corporate ladder had several missing rungs — for one she was a woman in a man's world, and two, she started out in the trenches. She began life as a receptionist three decades ago, rather than an account planner as is the norm in a typical advertising career trajectory. Clark broke the glass ceiling and many other walls to become the first woman CEO at DDB in February 2018, a storied name on Madison Avenue, New York. She is among the few women CEOs heading global ad networks